Marketing Automation Solutions
Engage and nurture your leads while you sleep
Personalized yet highly-scalable way to connect with your leads
Save your current leads who would have previously been lost
Did you know that according to statistics, 50% of sales go to the business that responds first?
In today's highly competitive and digital world, it is common knowledge that the average span has drastically lowered.
Each day, we find ourselves drowning in an overwhelming sea of stimuli, a relentless deluge that momentarily bathes our brains in fleeting bursts of dopamine. Yet, as quickly as it arrives, it vanishes, leaving us tethered to an unending cycle of pursuit; a senseless whirlwind of our own making, as we hopelessly and desperately search for meaning...
Tad melodramatic? Maybe.
The point is, your leads are not just going to wait around for weeks or even days to be contacted. Chances are, most of them have already completely forgotten about you, by the time you finally get a chance to contact them.
This is why to successfully gain clients online, you must automate your marketing and nurture process.
Whether they are visiting your landing page via organic means or from paid advertising, time is of the essence to capture their interest and subsequently nurture them into booking a call or purchasing a product.
Step one is to have a quality landing page and lead generation funnel, which you can learn more about here.
Next, it is crucial that you have the means and methods of contacting, qualifying and nurturing the leads that opt-in to your funnel, instantly and automatically, so that you can keep them engaged with your content and ultimately maximize the chances of them choosing your business over a competitors.
According to a study by InsideSales.com, 35-50% of sales go to the vendor that responds first - highlighting how an effective automatic lead nurturing system could make a night and day difference to your marketing results.
At Potent Digital Solutions, we have access to industry-leading software and expertise that will create for your business intentional workflows that will make contact with, qualify and nurture all your new leads for you, so that you can focus on what really matters.
It's like having a 24/7 virtual assistant, only you don't pay their salary!
Types of automations
Lead Generation Opt-in Funnel
This automation is designed to capture potential customer information (leads) by guiding them through a series of steps, typically starting with an enticing offer or content piece. It helps businesses expand their customer base by collecting contact details and other relevant information from interested individuals. These leads can then be targeted with personalized marketing efforts.
Lead Nurturing Workflow
After collecting leads, this automation aims to build relationships and trust with potential customers through a series of automated, personalized communications. It keeps leads engaged with your brand over time, providing them with valuable content and information. This increases the likelihood of converting leads into paying customers when they are ready to make a purchase.
Subscriber Newsletter
It involves sending regular newsletters to individuals who have subscribed to your updates. These newsletters often contain news, promotions, and educational content. Newsletters maintain ongoing communication with your audience, keeping them informed about your products, services, and industry trends. It helps foster brand loyalty and can drive conversions through promotions and CTAs.
Promotion Campaigns
Automation here assists in planning and executing promotional campaigns, such as discounts, product launches, or seasonal sales. It streamlines the promotion process, ensuring that the right messages reach the right audience at the right time. This can lead to increased sales and revenue during promotional periods.
Cold Leads Workflow
This automation is used to re-engage with leads that have gone dormant or have shown minimal interest in the past. It revitalizes potentially valuable leads by sending targeted messages or offers to reignite their interest. This can help convert leads that might have otherwise been lost.
Our Lead Generation Funnel Building Process
At Potent Digital Solutions we understand the importance of a tailored approach to lead generation funnel building.
Our process is designed to create a bespoke funnel that aligns with your unique business goals and audience. Here's how we do it:
1. Consultation Call
We begin with a one-on-one consultation to understand your business, your target audience, and your specific goals. This conversation lays the foundation for a customized funnel that addresses your unique needs.
2. Analysis
Our team conducts a thorough analysis of your current website and online presence. We assess your existing traffic, content, and conversion rates. This analysis helps us identify strengths and weaknesses to build upon and areas that require improvement.
3. Drawing Up a Funnel Plan
Based on the insights gathered during the consultation and analysis phases, we create a comprehensive funnel plan. This plan outlines the stages of the funnel, the content and offers at each stage, and the automation and tracking tools needed for efficient lead nurturing.
4. Implementation
Once the funnel plan is approved, we proceed with its implementation. This includes creating and optimizing landing pages, email sequences, social media campaigns, and any other necessary components to bring your funnel to life.
5. Continuous Optimization
Our work doesn't stop at implementation. We continuously monitor and optimize your lead generation funnel. We A/B test different elements, analyze data, and refine the funnel to ensure it consistently delivers results.
6. Training and Support
We provide training and ongoing support to your team to ensure they can effectively manage and maintain the funnel. We're here to answer questions, troubleshoot issues, and help you adapt to changing market conditions.
To Conclude...
In summary, these marketing automation types collectively enable businesses to attract, engage, and convert potential customers efficiently. They streamline various aspects of the marketing process, making it more automated, personalized, and effective, ultimately leading to improved customer acquisition and retention.
If you're ready to take your online marketing automation to the next level, book a call with the button below to get started today.
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