Case Studies
Check out how we have helped our clients succeed:
Case Studies
Check out how we have helped our clients grow:
Paid Advertising
Case Study #1
BeNatural Fertility Wellness
BeNatural is an online Fertility Wellness program that combines Yoga, Ayurvedic nutrition, and relaxation with a clinically tested approach to preconception planning.
Paid Advertising
Case Study #1
BeNatural Fertility Wellness
BeNatural is an online Fertility Wellness program that combines Yoga, Ayurvedic nutrition, and relaxation with a clinically tested approach to preconception planning.
Objective
To generate leads for Fertility Yoga classes and boost brand awareness.
Strategy
Developed a buyer persona and identified the target audience.
Ran lead generation campaign with compelling ad creative.
Implemented traffic ads to drive website traffic and increase brand visibility.
Results
Lead Generation: 34 sign-ups/leads acquired at an approximate cost of £10 per lead.
Website Traffic and Conversion: 8,182 link clicks at a cost of £0.02 per click.
Brand Awareness: Reached 71,576 unique users with 136,621 impressions.
Objective
To generate leads for Fertility Yoga classes and boost brand awareness.
Strategy
Developed a buyer persona and identified the target audience.
Ran lead generation campaign with compelling ad creative.
Implemented traffic ads to drive website traffic and increase brand visibility.
Results
Lead Generation: 34 sign-ups/leads acquired at an approximate cost of £10 per lead.
Website Traffic and Conversion: 8,182 link clicks at a cost of £0.02 per click.
Brand Awareness: Reached 71,576 unique users with 136,621 impressions.
Facebook and Instagram advertising
We believe that Facebook and Instagram advertising is the best method out there for driving website traffic and boosting conversions. With the data of nearly 3 billion people at your fingertips, you can easily find and reach your target audience.
Our team of Facebook marketing experts will carefully create, manage and optimize your ads campaigns so you don't have to.
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Social media management and post scheduling
Our Social Media Management service is designed to take the hassle out of maintaining a strong online presence. We tailor strategies to your brand and goals, create engaging content, schedule posts for optimal reach, engage with your audience, and provide data-driven insights.
With us, you can focus on growing your business while we make sure your brand shines across Instagram, Facebook, and LinkedIn.
Social media management and post scheduling
Our Social Media Management service is designed to take the hassle out of maintaining a strong online presence. We tailor strategies to your brand and goals, create engaging content, schedule posts for optimal reach, engage with your audience, and provide data-driven insights.
With us, you can focus on growing your business while we make sure your brand shines across Instagram, Facebook, and LinkedIn.
Frequently Asked Questions (FAQs)
Q. What is a sales funnel and why is it important?
A sales funnel is the journey your leads go through to become paying customers, from initial brand awareness all the way to check-out.
Every funnel is different and has its pros and cons based on your industry, your product and your conversion goal.
Without one, your leads will not have a clear understanding of what to do next and will likely be lost before taking the desired action, thus you have just lost money by not having a funnel in place!
To find out how we can help create you an effective sales funnel that will maximise your business's lead conversion rate, book a call today.
Q. Why would I need a sales funnel when I already have a website?
Even if you already have the option to make a purchase or book an appointment on your current website, this DOES NOT MAKE IT AN EFFECTIVE SALES FUNNEL, and you are probably losing a tonne of potential customers by making this common mistake.
A website is your business's digital home which showcases your product or service and helps to bolster trust in your brand.
A sales funnel is an intentional process that takes a visitor through a number of steps, each with a different goal, in a specific order to achieve a desired outcome.
Therefore, as websites and sales funnels play different roles, it is encouraged to have both in pace to maximize your client acquisition process but not to use them interchangeably.
Q. What is paid advertising and why is it important?
Paid advertising is a method of digital marketing where businesses can pay to have their product, service or content shown in front of a large audience that can be targeted or broad.
At Potent Digital Solutions, our method of paid advertising is Facebook Ads.
Q. Why should I hire a marketing agency when I can run ads myself, or hire in-house?
Hiring a marketing agency offers specialized expertise, broader resources, and a fresh perspective, potentially leading to more effective and efficient marketing campaigns compared to DIY or in-house options.
If you worked with us, you will be given a private client login to our exceptional marketing platform, where you will have access to your own personal dashboard. Here you can view everything that is going on behind the scenes such as your paid advertising KPIs, your entire sales process, your automation, your calendar, and you can even go in and edit your website!
Frequently Asked Questions (FAQs)
Q. What is a sales funnel and why is it important?
A sales funnel is the journey your leads go through to become paying customers, from initial brand awareness all the way to check-out.
Every funnel is different and has its pros and cons based on your industry, your product and your conversion goal.
Without one, your leads will not have a clear understanding of what to do next and will likely be lost before taking the desired action, thus you have just lost money by not having a funnel in place!
To find out how we can help create you an effective sales funnel that will maximise your business's lead conversion rate, book a call today.
Q. Why would I need a sales funnel when I already have a website?
Even if you already have the option to make a purchase or book an appointment on your current website, this DOES NOT MAKE IT AN EFFECTIVE SALES FUNNEL, and you are probably losing a tonne of potential customers by making this common mistake.
A website is your business's digital home which showcases your product or service and helps to bolster trust in your brand.
A sales funnel is an intentional process that takes a visitor through a number of steps, each with a different goal, in a specific order to achieve a desired outcome.
Therefore, as websites and sales funnels play different roles, it is encouraged to have both in pace to maximize your client acquisition process but not to use them interchangeably.
Q. What is paid advertising and why is it important?
Paid advertising is a method of digital marketing where businesses can pay to have their product, service or content shown in front of a large audience that can be targeted or broad.
At Potent Digital Solutions, our method of paid advertising is Facebook Ads.
Q. Why should I hire a marketing agency when I can run ads myself, or hire in-house?
Hiring a marketing agency offers specialized expertise, broader resources, and a fresh perspective, potentially leading to more effective and efficient marketing campaigns compared to DIY or in-house options.
If you worked with us, you will be given a private client login to our exceptional marketing platform, where you will have access to your own personal dashboard. Here you can view everything that is going on behind the scenes such as your paid advertising KPIs, your entire sales process, your automation, your calendar, and you can even go in and edit your website!
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